The Transition Group
Tualatin, Oregon 97062
UNITED STATES
|
|
| Established and easy to use Credit Card comparison web site, which is one of the industry leaders. The site is designed to enable consumers to view, compare and apply for credit cards online, free of charge. Rather than sifting through traditional direct mail offers, web site visitors can search for credit cards by very specific preferences, such as interest rates, types of rewards or other personal requirements. The Web site also features forums to learn more about credit, along with links to secure online applications hosted by participating credit card issuers. In addition, the web site is designed to provide a new acquisition channel for credit card issuers. The web site is a leader on all major search engines and has received highly favorable reviews. Company has relationships with 13 major credit card providers. The Web site generates revenue when a consumer finds a credit card of interest, clicks on a link to the application form, applies online through the credit card issuer's Web site, and is accepted for a credit card. This web site offers an ideal platform for a company looking to enter this space without the substantial time and cost of attempting to develop this technology internally. The existing owner was limited in 2002 due to insufficient financial resources and the loss of its marketing director in 2001. As a result the Company was not able to take advantage of the sites full potential. The use of greater marketing efforts should substantially increase revenues and profits. Revenues for 2001 exceeded $700,000. |
|
